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Case Studies - UTV
"One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man" - Elbert Hubbard
Case Studies - UTV
 

UTV

Client: UTV

Application:
Watch to Win: A premium rate telephone facility capable of taking a high volume of calls in a short period of time.

  • The UTV Watch to Win campaign involves a premium rate competition with a duration of 4 weeks backed by a prime time TV promotion.
  • Line capacity is the key factor in this association as the entrants to the competition are direct respondants to the TV advert.
  • The campaign is focussed before, during and after a prime time slot (Coronation Street) and culminates in a live draw on the Kelly Show.
  • The ROI tariff used by UTV is 1550, 74 cent per minute and the average call duration is 120 seconds.
  • All voiceovers are recorded remotely by UTV, stored internally by IVT and manually uploaded to avoid any interference or error.
  • UTV access ROI results remotely using their account on the IVT management information service web account.
  • These real-time results provide the client with an accurate response indication, allowing them to make decisions regarding transmission times and campaign effectiveness.

Synopsis
The volume of calls/entrants that a popular TV campaign on UTV generates from ROI & NI is immense and only presents a small window.
IVT provides the capacity and redundancy to capture those calls in the short timeframe making the project a successful and profitable venture for both the client and IVT.

Reference
Available on request

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